AN EVENT CASE STUDY
BEYOND
THE FEED:
BLACK AMERICA SHAPING
LUXARY THROUGH
SOCIAL MEDIA
CONTEXT:
DRIVEN BY A PASSION FOR CREATORS AND A DESIRE TO BUILD A SPACE FOR MEANINGFUL CONNECTIONS, BEYOND THE FEED AIMED TO DEVELOP A CONVERSATION BETWEEN CREATORS AND DECISION-MAKERS OF LEADING COMPANIES SUCH AS COACH AND SHEA MOISTURE.
In honor of Black History Month, Beyond The Feed focused on fostering connections and empowering Black content creators within the fashion landscape.
THREE STEPS TO SUCCESS
01.
FACILITATING
Engaging in discussions on navigating the fashion industry as a Black content creator.
02.
EQUIPPING
Offering practical solutions and branding strategies to attendees.
03.
EMPOWERING
Encouraging content creators to define their success and pursue their unique paths.
THREE STEPS TO SUCCESS
01.
FACILITATING
Engaging in discussions on navigating the fashion industry as a Black content creator.
02.
EQUIPPING
Offering practical solutions and branding strategies to attendees.
03.
EMPOWERING
Encouraging content creators to define their success and pursue their unique paths.
EVENT PRODUCTION
EVENT PRODUCTION.
CLUB SOCIAL BUTTERFLY'S
STRATEGIC OUTREACH
STREAMLINED A 360°
APPROACH TO LIVE
CLUB SOCIAL BUTTERFLY’S STRATEGIC OUTREACH STREAMLINED A 360° APPROACH TO LIVE EVENT PRODUCTION
CLUB SOCIAL BUTTERFLY'S SUCCESS LIES IN METICULOUS VENUE SOURCING, ALIGNING LOCATIONS WITH THE EVENT'S THEME, BRAND IMAGE, AND CAPACITY NEEDS, AS WELL AS CURATING PHOTOGRAPHY AND VIDEOGRAPHY SERVICES TO COMPLEMENT THE EVENT'S AESTHETICS. ADDITIONALLY, TARGETED ATTENDEE OUTREACH ENGAGES INFLUENTIAL INDUSTRY FIGURES, MANAGING THEIR CONFIRMATIONS.
Collaborating with brands, Club Social Butterfly secures exciting gifts and experiences for attendees through gifting partnerships, enhancing the event experience. Lastly, seamless transportation arrangements prioritize attendee comfort and convenience with direct transportation from a central location to the event venue and back.
VENUE
SOURCING
Research and secure a venue aligned with the event's theme, brand image, and desired capacity.
GIFTING
PARTNERSHIPS
Collaborating with brands to provide exciting and relevant gifts or experiences for attendees.
PHOTOGRAPHY &
VIDEOGRAPHY SOURCING
Research and secure a venue aligned with the event's theme, brand image, and desired capacity.
ATTENDEE
OUTREACH
Identifying and inviting influential industry figures, CSB contacts, communicates the event's vision.
TRAVEL
To ensure a smooth and comfortable experience for attendees, CSB organized direct transportation to and from the event venue.
PLAY BY
PLAY.
EVENT PRODUCTION
CLUB SOCIAL BUTTERFLY ORCHESTRATED A SEAMLESS EVENING WITH WARM WELCOMES, MINGLING, DINNER, PARTNER SPOTLIGHT, ROUND TABLE DISCUSSION ON INDUSTRY TOPICS, OPEN NETWORKING, AND A HEARTFELT CONCLUSION, LEAVING ATTENDEES EMPOWERED.
WELCOME & INTRODUCTIONS
The host greeted attendees in a private dining room, setting the stage for the evening's connections.
PHOTO OPPORTUNITY
Guests mingled and captured the moment with a designated photographer.
SEATED DINNER
A delicious dinner provided a comfortable setting for conversation and icebreaker games.
PARTNER SPOTLIGHT
The host acknowledged and expressed gratitude to contributing brands while attendees explored their thoughtful gift bags.
ROUND TABLE DISCUSSION
The conversation took center stage, tackling crucial topics like redefining luxury for the Black consumer, building sustainable partnerships, leveraging the power of digital creators, and challenging existing norms in the industry.
OPEN NETWORKING
Following the stimulating dialogue, guests enjoyed dedicated time to connect with fellow attendees, exchange information, and build valuable relationships.
EVENT CONCLUSION
The host greeted attendees in a private dining room, setting the stage for the evening's connections.
SOCIAL BUTTERFLY'S
EMBODIED CLUB
BEYOND THE FEED
VALUES OF MEMBER
AFFIRMATION,
EXCLUSIVITY AND
MEANINGFUL
CONNECTIONS.
CLUB SOCIAL BUTTERFLY'S "BEYOND THE FEED" EPITOMIZED ITS VALUES WITH EXCLUSIVE EXPERIENCES, MEANINGFUL CONNECTIONS, AND MEMBER APPRECIATION. SUCCESS HIGHLIGHTS INCLUDE ELEVATING THE ATTENDEE EXPERIENCE WITH THOUGHTFUL TOUCHES, EMPOWERING EMERGING CREATORS, AND PRIORITIZING UNINTERRUPTED NETWORKING, SHOWCASING THE CLUB'S COMMITMENT TO MEANINGFUL INTERACTIONS.
KEY SUCCESS HIGHLIGHTS:
ELEVATING THE ATTENDEE
EXPERIENCE
Providing thoughtful touches like transportation and access to an exclusive restaurant garnered overwhelming positive feedback, demonstrating the value of curated experiences.
A DREAM COME TRUE FOR EMERGING CREATORS
We empower even micro-creators by offering equal access to inspiring spaces. The heartwarming feedback from a creator who felt acknowledged and valued underlines the importance of fostering inclusivity and breaking down barriers.
UNINTERRUPTED INSPIRATION AND NETWORKING
Ensuring focused, quality interactions between creators fostered genuine connections beyond superficial interactions, showcasing our commitment to meaningful networking.
KEY SUCCESS HIGHLIGHTS:
ELEVATING THE ATTENDEE
EXPERIENCE
Providing thoughtful touches like transportation and access to an exclusive restaurant garnered overwhelming positive feedback, demonstrating the value of curated experiences.
A DREAM COME TRUE FOR EMERGING CREATORS
We empower even micro-creators by offering equal access to inspiring spaces. The heartwarming feedback from a creator who felt acknowledged and valued underlines the importance of fostering inclusivity and breaking down barriers.
UNINTERRUPTED INSPIRATION AND NETWORKING
Ensuring focused, quality interactions between creators fostered genuine connections beyond superficial interactions, showcasing our commitment to meaningful networking.